Books Recommended by Aaron Levie
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Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
Source: "[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail
Clayton M. Christensen
Source: "[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
Source: "[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie
Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Marc Benioff
Source: "[One of] four good books that I would highly recommend reading if you're gonna build a B2B software company." - Aaron Levie
High Growth Handbook
Elad Gil
Source: "Jam-packs every useful lesson about building and scaling companies into a single, digestible book." - Aaron Levie
Survival to Thrival
Building the Enterprise Startup - Book 1 The Company Journey
Bob Tinker
Source: "Suited for every B2B entrepreneur at varying stages of growth--must read by all!" - Aaron Levie
Dealing with Darwin
How Great Companies Innovate at Every Phase of Their Evolution
Geoffrey A. Moore
Source: "Fantastic book." - Aaron Levie
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6 books